See iconic areas just like the Eiffel Tower and the Statue of Liberty like by no means earlier than with immersive know-how. 

World-renowned style home Louis Vuitton has partnered with acclaimed Japanese artist Yayoi Kusama on a colourful new marketing campaign powered by augmented actuality (AR) know-how, in accordance with Vogue Enterprise. Utilizing Snap’s Landmarker Lenses, which permits builders to create Lens experiences tied to particular real-world areas, choose customers can layer digital polka dots over a wide range of well-known architectural landmarks throughout the globe. 

This consists of historic websites such because the Arc de Triomphe, the Eiffel Tower, London’s Nationwide Gallery, the Pure Historical past Museum, the Statue of Liberty, and Tower Bridge. These fortunate sufficient to seek out themselves close to considered one of these well-known landmarks can use their smartphone to undertaking purple, blue, yellow, inexperienced, and white dots over the actual world. The design relies on Louis Vuitton’s bodily storefronts and leather-based merchandise. 

Credit score: Snap Inc., Louis Vuitton, Yayoi Kusama

“We wished to make one thing on an enormous scale, that additionally has an enormous that means: portray the world’s greatest landmarks and monuments can be a press release, the identical manner that Louis Vuitton painted their boutiques and shops,” mentioned Geoffrey Perez, head of luxurious at Snap, in accordance with Vogue Enterprise. “It’s a manner for the Louis Vuitton and Kusama groups to indicate the bridge between on-line and offline; they’re digitally portray their dots on high of the actual world.”

You will discover the AR polka dot Landmarker Lens on the Louis Vuitton Snapchat web page. This marketing campaign is simply the most recent in a collection of collaborations between Louis Vuitton and Snap courting again to 2019. For extra data go to right here. 

Function Picture Credit score: Snap Inc., Louis Vuitton, Yayoi Kusama


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