Take an In-Depth Look At Gen Z’s Avatar Fashion Preferences

 Missed our digital panel “What’s Subsequent in Metaverse Vogue?” Take a look at the recording right here

Lengthy earlier than the huge potential of digital trend captured the eye of media and types, our neighborhood members have been designing, sharing, and sporting their very own avatar trend creations. For over a decade they’ve been redefining digital identification and their private fashion, however prior to now few years we’ve seen unimaginable leaps within the evolution of self-expression on our platform.

Iconic trend manufacturers have established presences right here on Roblox by partnering with our creator neighborhood, and the rollout of Layered Clothes – our new expertise powering hyper-realistic 3D clothes – has as soon as once more raised the bar for what our creators are capable of make. Because the alternatives for self-expression and private fashion speed up, we determined to take a second to attach with our unimaginable neighborhood and get a deeper understanding of their expertise with digital trend. We performed intensive analysis, drawing each from our personal platform in addition to survey responses¹ from a thousand Gen Z members who’re lively on Roblox and carefully acquainted with digital trend. 

To supply an in-depth have a look at the digital trend tendencies we’ve been seeing, we’ve partnered with one of many world’s main establishments for artwork and design training, Parsons College of Design, to launch our ‘2022 Metaverse Vogue Developments’ report. Listed here are the highest 5 tendencies.

2. The Affect of Creator Communities on Vogue Is Accelerating

In 2022 alone, greater than 11.5 million creators designed over 62 million digital clothes and accent gadgets on Roblox. These creators costume hundreds of thousands of individuals everywhere in the world and influence how they categorical themselves each within the digital and bodily worlds.

To place that in context, there are at the very least 200 occasions as many creators designing clothes and niknaks on Roblox because the estimated variety of trend designers creating bodily collections within the United States².

In 2022, we’ve seen a big inflow of world trend and wonder manufacturers creating digital trend and immersive experiences for Roblox (or integrating with present widespread experiences on the platform) – together with Gucci, Burberry, Carolina Herrera, Tommy Hilfiger, NARS, Alo Yoga and supermodel and entrepreneur Karlie Kloss, in addition to metaverse-only trend corporations like DRESSX. Most of those manufacturers are tapping into the huge experience of Roblox neighborhood members who may help create lovely digital trend and different participating content material on the platform.

Avatar models during Tommy Hilfiger show on Roblox

2. Self-Expression and Inclusivity in Digital Vogue Is Important for Gen Z

The overwhelming majority of Gen Z who’re lively on Roblox mentioned in our survey that they’ve custom-made their avatars, with half of them altering their avatar’s clothes at the very least each week

Identical to within the bodily world, folks have a tendency to attach with and react to others round them primarily based on the way in which they give the impression of being and costume, which might have a profound influence on their self-confidence and relationships. Dressing their avatars permits shoppers to categorical their individuality (47%) and be ok with themselves (43%), but additionally to indicate off their digital assortment and really feel extra linked to friends – in each the digital and bodily worlds. 

In reality, 2 in 5 respondents mentioned expressing themselves with clothes and niknaks within the digital world is MORE necessary than expressing themselves within the bodily world. 

Data from respondents about what dressing their avatars allows Gen Z consumers to do

Numerous choices for avatar customization are necessary for almost all of neighborhood members who can simply customise on Roblox to be whoever they need to be. In our survey, they’ve famous the significance of getting a full vary of pores and skin tones (mentioned 70%) and a full vary of physique sizes (64%), together with a full vary of hair colours, textures and kinds (70%)

Seven in ten contemplate inclusivity in digital clothes designs to be “very” or “extraordinarily” necessary. This problem will be addressed by new expertise like Layered Clothes, a brand new function that’s been embraced by each our neighborhood creators and customers. Over the course of 2022, over 157 million customers on Roblox have already acquired each free and paid gadgets community-created Layered Clothes gadgets. 

3. Practically 3 in 4 Gen Z Say They Spend on Digital Vogue

Individuals are expressing themselves by means of their avatar fashion and Roblox trend decisions equally to how they do within the bodily world, with over half (53%) saying their fashion modifications primarily based on their temper or emotions on a selected day, and 37% altering clothes primarily based on the place they’re going within the metaverse and what they’re doing. Many (42%) would change their clothes to instantly strive on a brand new buy.

Data from respondents around what makes them change their avatars style

Amongst those that say they spend cash on digital trend, 31% of customers mentioned they’d sometimes spend as much as $5 per 30 days and one other 30% mentioned as much as $10-$20 per 30 days, whereas practically 12% will spend $50-$100 month-to-month. Over 1 in 4 say they’ve spent wherever from $20 to over $100 on a single digital merchandise.

4. IRL Developments Affect Avatar Vogue (and Vice Versa)

In our survey, 70% of Gen Z mentioned their avatars costume at the very least considerably like their IRL fashion, with equally as many (70%) saying in addition they get bodily fashion inspiration from dressing their avatars. 

Take the #Barbiecore pattern, which began on social media as a part of the thrill for the upcoming “Barbie” film, or Y2K nostalgia: the Roblox neighborhood rushed to replicate these key 2022 trend tendencies each in creation of things and their avatar styling. 

The well timed launch of the Without end 21 x Barbie assortment helped guarantee consumers may rapidly (and actually) get dolled up for his or her metaverse adventures, and the Y2K pattern has been peaking on Roblox, with whole purchases of Y2K-labeled gadgets surpassing 188 million from January to September 2022. 

Roblox's Y2K avatar shop

5. The Status of Digital Vogue Is On The Rise

Current business analysis factors to Gen Z’s “outsized influence on tradition and financial system,” provided that this client group accounts for roughly 1 / 4 of the world’s inhabitants, and already has a buying energy of lots of of billions of {dollars} within the U.S. alone. With this demographic spending extra time in immersive social areas like Roblox, the status and influence of digital trend are on the rise.

Greater than half (58%) of respondents contemplate a digital dressmaker profession to be simply as spectacular or much more spectacular than the function of a bodily dressmaker. This quantity grows considerably amongst individuals who spend as much as $100 per 30 days on avatar trend, the place 54% mentioned being a digital dressmaker is extra spectacular.

As we look ahead to the close to future, we count on the following era of trend designers and types to be deeply immersed in digital trend, dressing avatars, designing 3D digital variations of their collections and creating metaverse-exclusive gadgets. 

Respondent data around what Gen Z is looking for from digital fashion brands and designers

We couldn’t be extra excited to collaborate with the thought leaders at Parsons College of Design to see, together with manufacturers, designers, and our Roblox neighborhood, how we will additional allow self-expression and empower our neighborhood to develop into whoever they need to be – on our platform and past.


¹To acquire the newest client perception information, Roblox, in collaboration with the Parsons College of Design, commissioned a ballot from Momentive (makers of the SurveyMonkey platform) fielded September 19-21, 2022, amongst 1,000 folks ages 14 to 24, dwelling in america. The pattern has been balanced for gender utilizing the Census Bureau’s American Neighborhood Survey to replicate the demographic composition of the US inhabitants in that age vary.