The “All the time Good” expertise will embody a Tremendous Bowl TV spot in addition to a wide range of digital activations powered by AR and AI know-how.
This coming week, the Kansas Metropolis Chiefs will probably be taking up the Philadelphia Eagles at Tremendous Bowl LVII. In the event you’re something like me, nonetheless, you’re way more within the annual lineup of hilarious industrial spots that air in the course of the huge recreation.
This 12 months, Avocados From Mexico (AFM), one of many main avocado manufacturers within the US, lately dropped a teaser for the corporate’s ninth Tremendous Bowl Digital Activation. In line with an official launch, the “All the time Good” expertise will embody a TV spot that includes actress Anna Faris that can air in the course of the huge recreation in addition to a sequence of interactive actions that make use of applied sciences similar to augmented actuality (AR) and synthetic intelligence (AI).
For instance, you may join your Spotify account to create AFM musical items primarily based in your private listening habits. One other expertise lets you remix Avocados From Mexico branded music utilizing a mix of AR and AI know-how. As an alternative of an instrument or controller, you set off varied sounds of the model by performing completely different facial expressions.
“With its newest Tremendous Bowl digital activation, AFM showcases the model’s experience, innovation, and dedication to creating participating and interactive client experiences,” mentioned Ivonne Kinser, vice chairman of promoting & innovation at Avocados From Mexico. “From the launch of the model’s new Sonic DNA to using cutting-edge applied sciences to personalised energy experiences, this marketing campaign is a testomony to the model’s means to remain forward of the curve and create actually memorable and impactful digital experiences.”
Avocados From Mexico’s Tremendous Bowl advert will air on February twelfth in the course of the huge recreation. In line with Wishu, the marketing campaign may even characteristic a further expertise that can assist you to craft Tweets utilizing the favored AI software program ChatGPT. The 30-second TV spot will supposedly characteristic a QR code resulting in the expertise. For extra info go to right here.
Function Picture Credit score: Avocados From Mexico
