Ubisoft Drinks Kool-Aid Cryptocurrency, Announces Plans to Develop Blockchain Games

Ubisoft has officially announced its intent to develop NFT and blockchain games “play to win,” the publisher revealed during last week’s second-quarter earnings call.

Executives have brought up the topic of blockchain gaming several times in their earnings report and during the same call (thanks, IGN). The French publisher is one of the main investors behind crypto games company Animoca Brands’ Recently 65 million unexpected. But Ubisoft has been touring blockchain technology with its strategic innovation lab since 2018, and it is a founding member of the Blockchain Gaming Alliance.


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