Ubisoft has officially announced its intent to develop NFT and blockchain games “play to win,” the publisher revealed during last week’s second-quarter earnings call.
Executives have brought up the topic of blockchain gaming several times in their earnings report and during the same call (thanks, IGN). The French publisher is one of the main investors behind crypto games company Animoca Brands’ Recently 65 million unexpected. But Ubisoft has been touring blockchain technology with its strategic innovation lab since 2018, and it is a founding member of the Blockchain Gaming Alliance.
“This industry is changing regularly with a lot of new revolutions taking place,” CEO Yves Guillemot said during the call. IBTimes). “We consider blockchain as one of those revolutions. It will imply more for-profit play that will enable more players to earn content, own content, and we believe it will grow the industry a lot.”
Crypto gaming has been a controversial issue lately. flat steam Banned all games that display NFTs or cryptocurrency from its platform last month. And while Epic President Tim Sweeney earlier expressed the same thought, he chose to counter the Steam ad by saying that NFTs are allowed on the Epic Games Store, in fact. It’s still too early to assume what Ubisoft’s contributions to crypto games will be like – whether it’s rolling out NFTs into the reward structure of its open-world giants, or creating entirely new blockchain games.
Pressing on the well-documented environmental impacts of cryptocurrencies, Ubisoft CFO Frédérick Duguet was quoted as saying that the publisher is still in the early stages of exploring the technology, which of course includes “the impact on the environments.” But it’s also worth remembering that NFTs aren’t just environmentally destructive – they’re horrible at what they set out to fix, resulting in The great Steam Market that offers no security or security for digital artists.
The announcement comes amid internal tensions at Ubisoft, such as This weekend, workers demanded faster concessions from leadership After Activision appeared give the land in the end towards its workers. 16 months after the abuse and misconduct allegations began, some Ubisoft employees feel the publisher has done little to address the company’s culture.