For at least a short time, Electronic Arts will allow players in FIFA Ultimate Team to look inside the loot box before buying it. New Preview Packs can be “unlocked” before purchasing them, allowing players to watch the opening animation and review the contents before proceeding to purchase the pack with either free-earned FUT Coins or FIFA Points purchased with real money.
It increasingly looked like EA would be the last big company to walk away loot box The model has come under increasing scrutiny in the past few years due to its addictive nature and its similarity to gambling. FIFA Ultimate Team loot chests are a large part of EA’s revenue stream, as shown in A set of leaked documents earlier this year.
New Preview Packs can be purchased as soon as they are opened or discarded. After the timer expires, the package will disappear and be replaced by a new one (the example in the EA post shows a 20 hour 35 minute timer, so an educated guess might have a 24 hour timer between package previews). Opened “limited time” and “limited quantity” packs will also become unavailable if the time limit or quantity of limited packs runs out before the preview timer expires.
Preview packs will only be available for purchase for a while, until the FUT Football Festival event ends on July 16, 2021. Other types of packs, those not obtained from the FUT Store including Objective, SBC, or Division Rivals reward packs, will not change. You can read more about time-limited preview packs at FIFA Ultimate Team website.
There is no real doubt that these packages are a test carried out due to widespread fears, particularly among European regulators, that looted boxes are gambling. EA was facing fines of up to 10 million euros In the Netherlands last year for violating local gambling laws. A lawsuit in Canada against EA alleges that it ran “Unlicensed and illegal gaming system.“Finally, last year, the UK House of Lords recommended looting chests It is classified and regulated as gambling. Addiction researchers have said in the past that there is a clear link between loot boxes and gambling addiction, describing it A matter of “life or death” to problem gamblers.