You can now see inside some of the FIFA loot boxes before purchasing



For at least a short time, Electronic Arts will allow players in FIFA Ultimate Team to look inside the loot box before buying it. New Preview Packs can be “unlocked” before purchasing them, allowing players to watch the opening animation and review the contents before proceeding to purchase the pack with either free-earned FUT Coins or FIFA Points purchased with real money.

It increasingly looked like EA would be the last big company to walk away loot box The model has come under increasing scrutiny in the past few years due to its addictive nature and its similarity to gambling. FIFA Ultimate Team loot chests are a large part of EA’s revenue stream, as shown in A set of leaked documents earlier this year.

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