A couple of months ago, Razer surprised us all by announcing its collaboration with The Nurturing Co, to get Echo toilet paper – Bamboo brand and running it. This was the first payment in a “$50 million war fund to support and invest in environmental and sustainability startups.”
ClearBot is a Hong Kong-based startup that, with the help of Razer, has now gotten the boost it needs to start cleaning up the oceans. Razer didn’t just throw money into the startup either; This is a real collaboration, and soon the Razer-branded ocean-cleaning robots will be zipping across the seven seas, trying to make up for our other vile slips.
“Leading Razer engineers and designers volunteered personal time and technical expertise to help turn their prototype into a fully scalable and marketable product. Leveraging Razer’s extensive knowledge and manufacturing experience, ClearBot was able to evolve the robot design into one that is smarter and more efficient.
“The newly designed, fully automated robot is equipped with the latest artificial intelligence and machine learning capabilities that can detect marine plastics within a range of two meters in harsh waters. The robot can collect up to 250 kg of plastic in just one cycle, while working on solar powered energy.”
We spoke to Patricia Liu, Razor’s chief of staff, about the company’s sustainability initiatives, and the reasons for its transformation into a lifestyle brand with such intense visions of a green future.
Liu explains: “It’s nice to have Razer more commonly associated with the audience as a lifestyle brand rather than just gamers, but we’re only doing it because we feel we have the resources to make a positive difference.
So this step is really about taking advantage of the position the company has found itself in to do good. “Razer is well placed to motivate our community, which includes young people, millennials, and Generation Z.” And by connecting with them through its many initiatives, Razer is truly making a difference.
With the Sneki Snek campaign saving nearly 300,000 trees (at the time of writing), and the successful launch of Kanagawa soon to fund the recovery of 1,337 kg of ocean plastic using Seven Clean Seas InitiativeThere seems to be no stopping the green tide for Razer.