Controversy over so-called “hot tubs” It exploded earlier this week When Twitch stopped advertising on the channel belonging to Kaitlyn “Amouranth” Siragusa, one of the most popular broadcasts on the platform, without notice. It was later informed that the problem is that Twitch has deemed its broadcast to be “inappropriate for advertisers,” even though it doesn’t actually violate Twitch’s content guidelines.
Today, Twitch directly addressed the controversy in a Blog post, And also unveiled a new approach to help users and advertisers avoid (or embrace) flows that feature hot tubs and swimwear (and those that could be considered overly suggestive) that are actually very simple and practical: introducing a new category called swimming pools, water pools. Hot and beaches.
Twitch began by explicitly stating that no streamer deserves to be harassed for their content or appearance, and that “being sexy by others does not conflict with our rules, and Twitch will not take any enforcement action against women, or anyone on our service, for their perceived charisma.”
It also acknowledged that its policies, including restrictions on “overtly” sexually suggestive content, lack precision, which can sometimes lead to legitimate confusion. Much of it is subjective, too.
“Sexually suggestive content – and where the line is drawn – is a particularly complex area to assess, as sexual suggestion is a spectrum that includes a certain degree of subjective interpretation of where the streak is located (as opposed to determining whether or not there is nudity),” Twitch said. “We will always aim to avoid excessive punishment based on assumptions – when we take enforcement action on this content, we only do so when there is an apparent violation of our guidelines.”
Likewise, Twitch said the holistic nature of “Just Chatting” has also proven challenging: Viewers can mark channels as “not interested.” But because many people who do live broadcasts enter and exit the “Just Chatting” category during a single broadcast, it “is not an effective way to remove a certain subset of content, such as creators flocking in swimming pools or hot tubs.” Hence, the addition of a new category, especially for those who choose to broadcast while wearing their swimsuit. Twitch said this isn’t intended to be a long-term solution, but aside from the required tweaking it has to follow, I’m not sure why this is, because it feels like a prominent business approach.
Twitch wrote: “Creators can continue to stream content that falls into this category as long as it doesn’t violate our guidelines.” “Viewers can better avoid suggestions about content they don’t want to see, and it will be easier for those who want to view that content to find it. Brands can either subscribe or unsubscribe from this category depending on whether they are compatible with their target audiences,” They can also today with any other class. “
Detailed instructions are available for the hot tubs, pools and beaches Here, But rule number one is all you really need to know: New Class, Same Function. You can stream the same content as in any other category – chat, games, whatever – and switch to other categories if your content changes. But if you’re into swimsuit streaming, this is the place to do it.
Sirajusa pointed out Twitter She has been in contact with Twitch about the new category, and appears to have inquired about the return of the IRL (In Real Life) category, which was removed in 2018. This does not appear to be in the cards: “It looks like they want more detail in the categories.”
Adding the new category won’t prevent advertisers from disconnecting from channel content they see as inappropriate, but it will at least draw a clearer line for broadcast creators, and it should make moderation of content somewhat easier for Twitch as well. As to why Twitch suspended Siragusa ads without notice, he admitted a bug: Twitch sometimes removes ads from certain channels at the advertiser’s request, which is what happened here, but it failed to notify affected operators in advance. It is now working with relevant broadcasters to address their concerns and take back ads as and when required.
Pools, Hot Tubs, and Beaches are now alive, and they really are a place to go. We even joined: