Razer once again, to expand its “lifestyle” brand into unprecedented territory for the billion-dollar technology company. We now have news of a strange ad in Razer’s latest partnership that marks the dawn of (I can’t believe I’m writing this) … Razer toilet paper.
Okay, so it’s not actually Razer toilet paper, but as part of a “$ 50M War Fund to Support and Invest in Environmental and Sustainability Startups”, Razer announced their collaboration with The Nurturing Co, a company known for making plastic-free products. Single use bamboo toilet paper: Bambooloo. And just in time for Earth Day.
$ 50 million is not a small investment for the company, and this collaboration is another addition to Razer’s ever-growing roster Sustainable initiatives, As the company formed a “large investment fund for green products”.
Commenting on Razer’s investment, David Ward, CEO and founder of The Nurturing Co., said, “Together with Razer, The Nurturing will bring Bamaloo’s sustainable, less impactful product portfolio to more consumers around the world.”
Razer will start providing bamboo toilet paper in some of its offices in Asia, and The Nurturing Co claims a family of four that turns into bamboo toilet paper can save up to 30,000 liters of water annually. The reason is that bamboo toilet paper uses less water and carbon to produce it than regular toilet paper made from wood pulp.
On the road to a greener world, Razer got involved in some great initiatives. Not only has its large brand been used to help save 207,670 trees yet Sneki Snek plushie campaignBut the company also helps clean up the oceans. After a refund of 1 kg of marine plastic has been financed for every piece sold in it Kanagawa Wave Clothes Line, tons of plastic waste has been removed from beaches around the world thanks to Razer.
a Press release From Razer last month I outlined the company’s 10-year environmental roadmap. The plan is to have 100% renewable energy by 2025 and 2030 for all Razer products to use recycled or recyclable materials. By then, the company also wants to fully offset its carbon footprint.
It doesn’t stop there. According to Razer, they “will continue to invest in other promising sustainable startups with a focus on renewable energy, carbon, plastics management, and sustainable forests.”