Google unveiled Stadia in March 2019 to Sensation, With a promise to revolutionize games. Streaming games wasn’t a new idea at the time, but Google had the money and the muscle to make it happen, not to mention the first-party game studio. Stadia Games and Entertainment, Headed by Ubisoft and EA veteran Jade Raymond.
Less than two years later, the plan to build Stadia games from the first party: Google has collapsed Her interior studios closed Before they could launch a game, Raymond left the company as a result. Phil Harrison, Head of Stadia, said Stadia will continue to operate as a platform with the same free and subscription-based plans as always, but Google is “not going to invest more” in developing indoor games.
new Wired A report looking at the failure of Stadia’s in-house studios suggests that the outcome was almost inevitable, largely due to Google’s lack of experience and understanding of the differences between technology development and game development.
“Google is really an engineering and technology company,” a source at Stadia told the site. “Creating content – requires the types of roles not normally found at Google.”
From our perspective, Stadia was inevitable Underwhelmed State at launch, and sources told Wired that there were serious domestic issues as well. Developers were directed to focus on showing the Stadia technology rather than the games themselves, and the hiring freeze was implemented in April 2020 ahead of the new release at the time. Stadia Studio in California It was fully operational, which is what one source said the developers regard as “Google’s lack of commitment to making content.” Over time, some aspects of the process improved, such as access to development tools and performance reviews that were more gaming-oriented, but the numbers didn’t get past this point.
Despite these hurdles, Harrison said in late January that Stadia Games and Entertainment had made “great progress in building a diverse and talented team and creating a strong lineup of exclusive Stadia games.” But, as reported earlier this month, it just pulled the plug on everything Five days later.
The report notes that the Google Stadia experience is very similar to the Google Stadia experience Amazon, Another company that has failed to make an impact in the video game industry despite having nearly unlimited resources. Two sources said Google would have had better imitation Microsoft’s approach: Buy studios, give them money, and leave them alone.
Someone said, “I saw that the only way this could work was if Google accepted that we could take it step by step.” “If Google was really interested in gaining its place in this market, it would be a good idea to lose money initially to establish its presence.”
The full report on Stadia Games and Entertainment’s demise goes into more detail on this topic – you can read it at //www.everydayhealth.com/drugs/stadia Games and Entertainment Wired.