The Embracer Group acquisition will allow Gearbox to take on more risks


This was totally the week for Gearbox. It started with the bad news for Battleborn Official shutdown permanentlyWhich did not surprise anyone. However, this was followed by the announcement of a huge deal on Gearbox Software It will be obtained By the people in the Embracer Group. The deal is worth nearly $ 1.3 billion, which is definitely a large sum. For Gearbox CEO Randy Pitchford, money is just the beginning. Standardization of Gearbox Software and Embracer Group will allow the team the ability to take risks around new ideas and IP addresses.

Talking to VentureBeatThe acquisition will give Gearbox developers more room to explore creative ideas, Pitchford explained. The more traditional method has always been to wait for the right publisher to appear. While this has found success in the past, it is not always the case. As such, Gearbox can now take risks and adventure with support from the Embracer Group.

Pitchford compared the Gearbox acquisition to Epic Games’ decision to sell War equipment IP to Microsoft before finding more success with It is an electronic game. Instead of losing something in order to pursue something bigger, Gearbox will now have the power to do both.

Combine powers

This is a sentiment that Embracer Group CEO Lars Wingefors echoed, too. Gearbox’s new parent company sees the acquisition as an asset that can grow on its own. By entrusting Gearbox to its current leaders, the idea is to let the company continue to do what it does better. With the support of Embracer, we hope things get better.

Embracer Group acquisition will allow the gearbox to take on more risks (1)

Gearbox Software joins seven other major operating groups under the Embracer umbrella. These games include Amplifier Game Invest, Coffee Stain Holding, DECA Games, Easybrain, Koch Media, Saber Interactive and THQ Nordic. Needless to say, this makes Embracer a major player in the industry.

It remains to be seen just what the Embracer Group and Gearbox Software are looking for in the future.

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